MARC Record from Collingswood Public Library

LEADER: 02265cam 22003854a 4500
001 ocm68786839
003 OCoLC
005 20070105112343.0
008 060504s2007 nyu b 001 0 eng
010 $a2006046467
020 $a1400064287$c$24.95
020 $a9781400064281
024 3 $a9781400064281
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dYDXCP$dBUR
042 $apcc
092 $a302.13$bHea
100 1 $aHeath, Chip.
245 10 $aMade to stick :$bwhy some ideas survive and others die /$cChip Heath & Dan Heath.
250 $a1st ed.
260 $aNew York :$bRandom House,$cc2007.
300 $a291 p. ;$c22 cm.
504 $aIncludes bibliographical references (p. [259]-276) and index.
520 $aUrban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.
650 0 $aSocial psychology.
650 0 $aContagion (Social psychology)
650 0 $aContext effects (Psychology)
700 1 $aHeath, Dan,$d1973-
907 $a.b17356830$b04-04-08$c03-18-08
998 $a3cw$a5hh$b01-05-07$cm$da$e-$feng$gnyu$h0$i0
946 $acw$bjaj$c2007-01-04
945 $aAdds sent to OCLC 01/19/07. LB
948 $ahh$bkb$c2008-01-24
994 $aC0$bNCL
945 $a302.13 Hea$g0$i36431100689079$l3cwan$o $p$25.00$q $r $s-$t201$u2$v0$w0$x2$y.i21552988$z01-04-07
945 $a302 Hea$g0$i40896000653686$l5hhnn$o-$p$24.95$q $r $s-$t225$u4$v0$w4$x0$y.i22846098$z01-24-08